Affirm Expands Shopify and Walmart Partnerships Amid Market Growth

Published 2 days agoAFRM

Affirm Expands Shopify and Walmart Partnerships Amid Market Growth

Affirm continues to solidify its position in the financial technology industry with recent expansions of key retail partnerships. Though there’s no new information on a potential expansion with Williams-Sonoma into Canada, Affirm is making significant moves elsewhere, especially evident from its strengthened collaboration with Shopify announced in February 2025. This partnership designates Affirm as the exclusive provider of Shop Pay Installments for Shopify in the U.S. and Canada, with plans to extend into the UK market, according to Investing.com.

In December 2023, Affirm's stock witnessed a notable increase, surging over 15% following the news of an expanded partnership with Walmart. This deal involves rolling out self-checkout kiosks across more than 4,500 Walmart stores in the United States, reported Capitoltrades.com. This strategic expansion highlights Affirm's commitment to enhancing consumer payment options through innovative retail solutions.

Additionally, Affirm has made headway with Amazon as its first pay-over-time option at checkout on Amazon Business, which boosted its stock price significantly back in November 2023. These developments underscore Affirm's strategy of broadening its reach and influence in the retail industry by collaborating with leading retailers to integrate more flexible payment solutions.

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