AT&T Prioritizes Internal Metrics Over Competitive Pressures

Published 11 hours agoT

AT&T Prioritizes Internal Metrics Over Competitive Pressures

An executive at AT&T has recently highlighted the telecommunications giant's focus on internal performance benchmarks rather than being swayed by external competitive pressures. This strategic emphasis marks a shift towards maintaining internal goals and metrics as the primary drivers of decision-making within the company.

The company is committed to what it describes as 'rational competition,' deliberately avoiding aggressive tactics in subscriber acquisition that could lead to unsustainable business practices. This approach is part of AT&T's broader strategic plan aimed at achieving sustainable growth and enhancing shareholder returns by expanding its fiber broadband network and modernizing wireless infrastructure, according to sources like Fierce Network.

AT&T also laid out its financial outlook, expecting consolidated service revenue growth in the low-single-digit range annually from 2025 to 2027, alongside an adjusted EBITDA growth of 3% or better annually during the same period. The company plans to return over $40 billion to shareholders through dividends and share repurchases over the next three years, starting with a $10 billion share repurchase authorization expected to be completed by the end of 2026, as reported by AT&T's official labs site.

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