Bank of America has recently assessed Nike's exposure to tariffs and potential risks in China, concluding that the company's exposure is manageable. This assessment suggests Nike is well-prepared to navigate trade disruptions, maintaining its operational stability despite existing challenges in international commerce.
According to Market Screener, Nike has already accounted for risks linked to its operations in China, and its diversified supply chain strategy reduces reliance on any single country, mitigating trade tension risks. Additionally, Nike continues to experience strong demand across both U.S. and Chinese markets, with no significant sales decline reported.
In a strategic move, Nike has shifted focus towards direct-to-consumer sales channels, providing greater control over pricing and distribution, potentially offsetting tariff impacts. Bank of America's insights imply Nike's strategies effectively address potential disruptions, supporting the brand's ongoing market success.