Colgate-Palmolive has reported a robust 7.4% increase in organic sales for the full year 2024, surpassing its forecast of 6-8% growth. This upswing was primarily supported by strong demand in self-care and pet nutrition sectors, as highlighted on investor.colgatepalmolive.com. Despite this growth, the company faces macroeconomic headwinds, specifically tariffs affecting toothpaste manufactured in Mexico for the U.S. market.
Due to the impact of these tariffs, Colgate-Palmolive has made adjustments to its earnings outlook. According to Reuters, the company is actively seeking methods to mitigate potential tariff effects. Furthermore, Colgate reported a significant 260 basis point increase in gross profit margin to 61.1% for 2024, indicating improved operational efficiency despite external challenges.
In response to tariff concerns, Colgate-Palmolive has taken strategic steps to enhance its U.S. production capacity and collaborate with co-manufacturers. The company is also investing in product innovation and marketing to bolster demand. These strategies aim to ensure continued growth and profitability amid ongoing economic uncertainty.