Collins Foods, the franchise operator for Taco Bell in Australia, announced its decision to exit the Taco Bell business due to unfulfilled expectations. This move is part of a strategic realignment by the company to pursue more lucrative opportunities, redirecting focus to its KFC operations.
The decision comes amidst challenging market conditions, including slower consumer spending in Australia. Despite these challenges, Collins Foods believes that its KFC business is highly profitable in the region. Initially intending to expand KFC operations in Germany, Collins Foods has now decided to exit that market too, concentrating solely on KFC's growth elsewhere. According to Insider Monkey, this shift reflects the company's strategic pivots amid changing market dynamics.
Collins Foods' shift comes at a time when Taco Bell itself is eyeing global expansion, with plans to increase its locations outside the U.S. from 1,150 to over 3,000 by 2030, including a growing presence in Australia. Despite a slight drop in its shares following the announcement, Collins remains optimistic about its future prospects with KFC, signaling confidence in the brand's potential for sustained profitability.