E.l.f. Beauty Acquires Hailey Bieber's Rhode for $1 Billion

Published 1 days agoELF

E.l.f. Beauty Acquires Hailey Bieber's Rhode for $1 Billion

E.l.f. Beauty has made headlines with its acquisition of Hailey Bieber's skincare brand, Rhode, for a total of $1 billion. This strategic move involves $600 million in cash, $200 million in E.l.f. stock, and an additional $200 million contingent on Rhode's future performance over the next three years. Hailey Bieber will remain involved with the company as the Chief Creative Officer and head of innovation, signaling a strong collaborative vision for the brand's future.

This acquisition aligns with E.l.f. Beauty's recent expansion efforts, such as their entry into the Mexican market through a partnership with Sephora. Last October, they launched the 'Descubre e.l.f.ecto' campaign, aiming to provide high-quality beauty products at more accessible prices. These efforts have coincided with other strategic moves, including E.l.f.'s first-time sponsorship of the National Women's Soccer League (NWSL), which introduces a talent development initiative supporting female athletes.

Amid these expansions, E.l.f. Beauty faces a class action lawsuit. The lawsuit claims that the company failed to disclose important information between May 2023 and February 2025, with investors having until early May 2025 to seek lead plaintiff status. Despite these legal challenges, the company reported a 76% increase in net sales for the first quarter of 2024, emphasizing their ongoing commitment to sustainability with significant achievements in packaging and renewable energy initiatives, as reported by morningstar.com.

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