E.l.f. Beauty to Raise Prices Amid Rising Costs

Published 13 hours agoELF

E.l.f. Beauty to Raise Prices Amid Rising Costs

E.l.f. Beauty has announced that it will increase the price of select products by $1, effective March 7. This move is a response to inflation and import tariffs that are driving up costs across the industry. Certain items like lip lacquers and eyebrow pencils will not be affected by the increase, maintaining their current prices.

The company attributes these adjustments to a range of rising expenses, including freight, raw materials, and shipping costs. E.l.f. Beauty has reassured consumers of its ongoing commitment to transparency and the availability of quality beauty products despite these challenges. Reuters highlighted the concern over potential tariffs, as approximately 80% of the company's products are manufactured in China.

To address the impact of import tariffs, E.l.f. Beauty has considered diversifying its supply chain. This strategy could help mitigate future shocks from trade policy changes, reflecting a common industry response to ongoing global economic shifts.

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