Grove Collaborative Prepares for a Challenging Start to 2025

Published 5 hours agoGROV

Grove Collaborative Prepares for a Challenging Start to 2025

Grove Collaborative is forecasting its first quarter of 2025 to be the weakest in terms of revenue, partly due to the transition to Shopify. This outlook sets a challenging start to the year for the company, which reports expecting a gradual improvement as the year progresses.

According to Grove's projections, the second and third quarters should bring some revenue growth, with the fourth quarter expected to achieve low single-digit percentage gains compared to the previous year. Overall, the full-year revenue forecast is cautious, predicting flat to a mid-single-digit percentage decline. On the positive side, adjusted EBITDA for 2025 is anticipated to be anywhere from breakeven to positive low single-digit millions.

In strategic moves to bolster its market position, Grove has completed acquisitions of Grab Green and 8Greens to broaden its product offering. The company also shifted its retail strategy, opting out of brick-and-mortar operations to concentrate on direct-to-consumer sales, as reported by BusinessWire. These initiatives are designed to foster sustainable growth and profitability throughout the year.

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