Hasbro is bracing for a potential $300 million impact due to ongoing tariffs on imports from China, which have surged to 54%. This financial strain is expected to lead to price hikes for consumers and could result in job losses within the company. The escalating tariffs come as part of a broader set of executive actions affecting companies reliant on Chinese manufacturing.
According to figures reported by Insider Monkey, tariffs on imports from Vietnam have also increased sharply to 46% from just 3.3% previously. These developments complicate Hasbro's efforts to diversify its manufacturing base away from China to other countries like Vietnam and India. Despite these challenges, Hasbro's financial performance remains robust, with recent first-quarter 2025 results showing revenue growth fueled by high-margin sectors such as Wizards and Digital Gaming.
In response to the tariff pressures, Hasbro is actively pursuing strategic partnerships and adopting cost-saving measures. The company aims to reduce its dependency on Chinese manufacturing by lowering the U.S. toy and game volume from China. Additionally, consumers might see higher prices as these additional costs are likely to be passed on, given the significant financial burden companies like Hasbro are facing.