Mattel Inc., known for its iconic Barbie and Hot Wheels brands, has announced a shift in its pricing and production strategies due to heightened tariffs. The company plans to raise prices on select U.S. products in response to a 145% tariff imposed on most Chinese goods by U.S. President Donald Trump. This measure is aimed at counterbalancing the increased costs associated with these tariffs, as reported by the Associated Press.
In addition to price hikes, Mattel is speeding up its plans to reduce reliance on Chinese manufacturing. By the year's end, the company expects to operate only one factory in China, significantly down from four. This move is part of a broader diversification strategy to mitigate risks associated with trade tensions. The Financial Times noted that the unpredictability of these trade policies has led Mattel to suspend its annual earnings forecast, reflecting the challenges of projecting U.S. sales and consumer spending.
In the first quarter that ended on March 31, Mattel saw a 2% increase in sales, reaching $827 million, but recorded a net loss of $40.3 million compared to a $28.3 million loss in the previous year's similar period. Following the strategic announcements, Mattel's stock experienced nearly a 3% drop in after-market trading, indicating investor concerns over the uncertainties ahead.