Netflix's Ad-Supported Plan Surpasses 94 Million Subscribers

Published 9 hours agoNFLX

Netflix's Ad-Supported Plan Surpasses 94 Million Subscribers

In a remarkable leap, Netflix's ad-supported subscription tier has climbed to 94 million subscribers as of May 2025. This marks a substantial increase from 70 million in November 2024, showcasing the growing appeal of its cost-effective plan to audiences globally. The uptick highlights the popularity of ad-based options among new subscribers.

According to Reuters, the ad-supported tier accounts for 55% of all new sign-ups in regions where it is available. Netflix's overall subscriber count now tops 300 million worldwide, indicating robust performance across different subscription tiers. The streaming giant has enhanced its services by broadening language options, further attracting a diverse international audience.

Despite these positive metrics, Netflix faces potential hurdles with a proposed 100% tariff on foreign-produced films suggested by President Donald Trump. This proposal could pose a challenge to Netflix’s strategy concerning internationally sourced content. Nonetheless, Netflix's efforts to expand accessibility with more dubbing and subtitles continue to bolster its global presence.

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