Playstudios Advances Tetris Franchise with Strategic Expansions

Published 4 hours agoMYPS

Playstudios Advances Tetris Franchise with Strategic Expansions

Playstudios is making moves to bolster its presence in the mobile gaming space, particularly with the Tetris franchise. While there's no confirmed Q4 2025 launch for 'Tetris Block Party,' the company has been actively expanding its Tetris offerings. Notably, Playstudios secured exclusive mobile rights to the Tetris brand back in 2021 and has been leveraging this to introduce new games and features.

In February 2025, Playstudios soft-launched 'Tetris Block Party' in select countries, including Brazil, India, Mexico, and the Philippines. This new game incorporates multiplayer elements and offline gameplay, providing a fresh take on the classic Tetris experience. The company's previous releases, such as the 'Tetris Block Puzzle' during the Tetris 40th anniversary in June 2024, emphasized engaging features and introduced rewards through the myVIP loyalty program, as reported by Yahoo Finance.

Looking forward, Playstudios' strategic agreement in November 2023 to extend its exclusive mobile licensing for the Tetris brand until potentially 2031 highlights its long-term commitment to the franchise. With this agreement, the company is well-positioned to sustain its growth in the competitive mobile gaming market. Meanwhile, Playstudios' stock, listed in the USA market, stands at 1.4 USD, reflecting a slight increase from the previous close, with an intraday volume of 280,677 as of early trading on May 6, 2025.

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