Skechers has achieved record-breaking sales of $2.41 billion in the first quarter of 2025, representing a 7.1% year-over-year increase. This growth comes amid heightened global demand and significant advances in the wholesale segment, showcasing the brand's expanding footprint and robust market presence.
Further solidifying its global reach, Skechers is planning to open between 180 and 200 new stores this year, following the milestone opening of its 5,000th store in February 2024. As of the first quarter of 2025, the company operates 5,296 stores globally, with 1,787 being company-owned, a testament to its comprehensive expansion strategy aimed at penetrating new markets and solidifying its presence in existing ones.
Skechers remains committed to innovation, prioritizing comfort technologies such as the Hands Free Slip-ins to attract customers. This focus is reinforced by strategic marketing initiatives, which include global campaigns featuring celebrities and tailored regional promotions in key markets like China, Japan, and Europe. Despite these strides, Skechers has withdrawn its 2025 guidance and paused its financial outlook, opting for caution amidst economic uncertainties.