SoFi Plans a Strategic Re-Entry into Cryptocurrency Market

Published 1 days agoSOFI

SoFi Plans a Strategic Re-Entry into Cryptocurrency Market

SoFi Technologies, based in San Francisco, is taking significant steps to re-enter the cryptocurrency market. The financial services company had ceased its cryptocurrency trading services in December 2023 due to strict regulatory guidance from the Federal Reserve, which imposed stringent requirements for banks handling digital assets, as reported by Fintech Futures.

After exiting the market, SoFi partnered with Blockchain.com, enabling users to migrate their crypto holdings to the platform. In January 2025, SoFi's CEO Anthony Noto announced plans to return to the crypto space, anticipating regulatory clarity under President Donald Trump's administration. Noto stated that once regulations are clearly defined, SoFi intends to move aggressively into the market, according to Bitcoin Ethereum News.

SoFi's re-entry plans include exploring a wide range of cryptocurrency services, such as digital asset custody, clearing, and asset-backed lending. The company is focused on aligning with regulatory developments to offer an extensive array of financial services. By seeking to integrate into as many crypto-related businesses as feasible, SoFi is set on expanding its platform while adhering to regulatory standards.

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