Target Unveils 'Good Little Garden' Floral Brand Nationwide

Published 4 days agoTGT

Target has unveiled its first standalone floral owned brand, Good Little Garden, enhancing its nationwide offerings of flowers and plants. The new brand is part of Target's effort to expand its floral range with more than 60 varieties, including fresh-cut roses, tulips, and succulents, offering affordable options starting at $6 for bouquets.

The launch of Good Little Garden follows a tripling of Target's floral sales since 2020 when it began offering seasonal florals under the Spritz brand. The increased variety of goods reflects Target's response to customer demand for floral products across the United States. This move also coincides with in-store celebrations on April 27 for Mother's Day, which will feature giveaways and a special 'build your own bouquet' event, according to Insider Monkey.

Good Little Garden will be available in Target stores nationwide, offering various purchasing options such as Drive Up, Order Pickup, and delivery for Target Circle 360 members on orders exceeding $35. This introduction underscores Target's strategy to enhance its fresh floral and plant offerings, aiming to bring more joy and color to its customers.

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