Nike Unveils New Content Studio in Shanghai to Boost Local Engagement

Published 10 days agoNKE

Nike Unveils New Content Studio in Shanghai to Boost Local Engagement

Nike has inaugurated ICON.SH, an in-house production studio located in Greater China, specifically targeting the Chinese market's unique needs. This initiative is part of Nike's strategic investment in key international markets, aiming to enhance its brand presence by producing high-quality, localized content while adhering to its global standards. The studio will create diverse content, including product photography and e-commerce visuals.

According to information from Insider Monkey, ICON.SH is poised to deliver tailored, 'China-right' content efficiently and on a large scale. This approach ensures that Nike's brand identity remains consistent while aligning closely with the preferences and expectations of Chinese consumers. To support this endeavor, Nike is actively recruiting for roles such as Specialist II in Creative and Senior Professional in Styling to facilitate the studio's operations.

Previously, Nike has engaged with the Shanghai market through events like Air Max Night, which featured creative city takeovers and campaigns like Unlimited Shanghai, involving large-scale installations and mobile retail experiences. These efforts demonstrate Nike's commitment to creatively engaging consumers and solidifying its presence in this crucial market.

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