Philip Morris International (PMI) has announced an upward revision of its 2025 full-year adjusted diluted EPS forecast to a range of $7.01 to $7.14, significantly higher than the $4.52 projected for 2024. This increase illustrates the company's strong performance across key product lines, demonstrating optimistic growth expectations.
In the first quarter of 2025, PMI reported stronger-than-expected earnings, with a reported diluted EPS of $1.72, marking a 24.6% year-over-year rise. The company also saw net revenues reach $9.3 billion, a 5.8% increase, or 10.2% organically. Growth was driven by robust sales in both smoke-free products, which now constitute 42% of net revenues, and traditional tobacco products. According to the company, IQOS products continue to see particular success in Japan and Europe.
A major factor in PMI's earnings boost is the performance of its nicotine pouch brand, ZYN. This product's growing popularity, especially in the U.S. market, led to nearly 165 million cans shipped in Q4 2024, a 42% increase from the previous year. ZYN's dominance in the nicotine pouch segment has allowed PMI to capture over 74% market share, bolstered by its appeal among younger adult consumers and its innovative marketing strategies. As reported by Insider Monkey, these developments underscore PMI's strategic emphasis on expanding its smoke-free portfolio as well as its traditional products.