Sprout Social Sets Revenue Guidance for 2025 with AI and Influencer Marketing Focus

Published 12 hours agoSPT

Sprout Social Sets Revenue Guidance for 2025 with AI and Influencer Marketing Focus

Sprout Social has unveiled its revenue expectations for fiscal year 2025, highlighting the company's strategic focus on artificial intelligence and influencer marketing. The company projects its total revenue to land between $448.1 million and $453.1 million. Non-GAAP operating income is expected to be between $38.2 million and $43.2 million, and non-GAAP net income per share is anticipated to range from $0.65 to $0.74, based on approximately 59.3 million weighted-average shares outstanding, according to Sprout Social's official announcement.

The company's strategic advances emphasize AI, with features like 'Generate by AI Assist' and 'Analyze by AI Assist' enhancing accessibility and data analysis. AI-powered content creation is also central to the company's plan, streamlining work for marketers. Additionally, after acquiring Tagger Media in August 2023, Sprout Social has revamped its influencer marketing platform to enhance influencer identification, campaign management, and ROI assessment, notes Fintel.

Sprout Social's fiscal strength is reflected in its customer metrics, with over 9,300 customers contributing more than $10,000 in annual recurring revenue, and approximately 1,700 customers exceeding $50,000 ARR. The company maintains a 104% dollar-based net retention rate in 2024, demonstrating robust customer retention and growth. Further solidifying its industry standing, Sprout Social has been lauded by G2's Best Software Awards across seven categories and recognized as a leader in social media marketing software for large enterprises by IDC Marketscape, as reported by GlobeNewswire.

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