Stifel Financial Corp has recently upgraded Jack in the Box Inc. to a "Buy" rating, citing confidence in the company's strategic direction under new leadership. This comes after the fast-food chain announced a leadership transition in December 2024, with Ryan Ostrom stepping up to manage Jack Operations in addition to his previous role as EVP and Chief Marketing & Digital Officer.
The upgrade by Stifel is largely influenced by the new CEO's growth strategy which focuses on menu innovation, digital developments, and expansion efforts. This strategic shift includes a data-driven approach and a concentrated franchise expansion strategy that analysts believe will drive profitability and growth. Despite reporting a 2.1% decrease in same-store sales and a 6.2% drop in total revenues to $349.3 million in the fourth quarter of fiscal 2024, Jack in the Box has shown promise by opening 30 new restaurants, marking the highest expansion since 2012.
According to Nasdaq, under new leadership, Jack in the Box aims to harness these strategies to improve its market position and operational efficiency. The company's commitment to introducing innovative menu items and boosting its digital presence is expected to benefit both current and future business prospects. The "Buy" rating from analysts like Stifel reflects a positive outlook on these initiatives despite recent sales challenges.