Comcast reported a significant loss of 199,000 broadband customers in the first quarter of 2025, with 183,000 of these losses stemming from residential subscribers. As highlighted by Insider Monkey, this downward trend in broadband subscriptions continues to challenge the company amid a competitive market.
Despite these losses in broadband, Comcast has achieved notable growth in its mobile services sector. In Q1 2025, the company added 323,000 new mobile lines, surpassing industry expectations. This uptick in mobile subscribers demonstrates Comcast's increasing focus on mobile and bundled services as a key component of its business strategy.
To further bolster customer retention and growth, Comcast introduced innovative service offerings, including a "Premium Unlimited" mobile plan that features enhanced options like 4K streaming and increased hotspot data. Moreover, the firm committed to a five-year price-lock on broadband services paired with a complimentary unlimited mobile line for a year. To support these initiatives, Comcast expanded its network to cover an additional 275,000 homes and businesses during the first quarter of 2025, continuing its investment in a converged broadband and wireless infrastructure.